Sr Copywriter / Creative Lead
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that lady thing

That Lady Thing: The Popup with a Purpose

Part speakeasy, part speak out, That Lady Thing is a pop-up with a purpose. We took the Insta museum social phenomenon and transformed it into an opportunity for people to post about stuff that affects women every day. We built four booths to start, and since it’s grown and has begun to travel around the globe.
And it got TONS of press: ADWEEK, Forbes, KQED, SF Chronicle, 7x7, SF Egotist, artnet, The Guardian, Brit+Co, Time Out, Rue Daily, Robb Report, BBC News, KPIX 5, Eventbrite

It had more grit than other experiences. And the cocktails were delicious.
— Forbes
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The Sea of Objectification

Every morning, we wade into the familiar waters of misconduct. Ladies, soak up the sea change—the tides, they are a-changin’.

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The Wallflowers

At first glance, these wallpaper patterns are bold graphics. On a closer look, each reveals a story about women’s lives today.

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The Corporate Climb

Got a case of the missing rungs? So do we! Try to climb the corporate ladder. Only 5% of you will make it to the top, but hey! Have fun trying. Footwear is ladies’ choice.

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The Wage Gap Money Grab

Is it a game of skill? No! It’s a game of chance. Feeling lucky, ladies?