That Lady Thing: The Popup with a Purpose
Part speakeasy, part speak out, That Lady Thing is a pop-up with a purpose. We took the Insta museum social phenomenon and transformed it into an opportunity for people to post about stuff that affects women every day. We built four booths to start, and since it’s grown and has begun to travel around the globe.
And it got TONS of press: ADWEEK, Forbes, KQED, SF Chronicle, 7x7, SF Egotist, artnet, The Guardian, Brit+Co, Time Out, Rue Daily, Robb Report, BBC News, KPIX 5, Eventbrite