Pella Windows & Doors
Pella makes gorgeous, high-performing windows. We created a wide range of work that reached consumers in all sorts of locations—from trade shows to Wrigley Field.
“Save the Windows”
In partnership with the Cubs, we created a campaign that launched with the first game of the season. It included a hero video, campaign landing page, a cubs.com homepage takeover, a print ad in Vine Line magazine, stadium domination whenever the Cubs hit a homer, and a ton of local press.
“Parallels”
We made this video to promote Insynctive, built-in tech that lets you control your windows and doors with an app.
Creative Director: Ted Bluey, Director/composer: Bennet Barbakow
“Reimagining the Screen”
To promote Pella’s new rollscreen for double-hung windows at the 2018 AIA at Javits in NY, we created a sculpture that showcased the beauty of the screen. Throughout the day, the changing light cast shadows on the floor, and people could walk through and engage with the structure.
We created several booklets (yes, actual printed pieces you could hold!) for the sales team. This is one of them. We also created a digital piece for use at trade shows.
