Verizon Business
We were given 3 years to build the in-house B2B team, from the ground up. During that time, we overhauled the .com look and feel—twice—and completely rebuilt key pages in the ecosystem. We took complicated concepts, convoluted storylines, and years of chaotic updates and turned it into clear, concise, hard-hitting content. Plus, we tracked performance and optimized as needed.
I also oversaw the creation of campaign work (.com, OLA, and OLV) for both Verizon Business and Verizon Connect (fleet tracking tech and systems). In an extremely competitive business landscape where time is critical to staying ahead, our small but mighty team surpassed KPIs and exceeded expectations—every. single. day.
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